Marketing Analysis Fast Food Industry Essay - 1720 Words

Our team of consultants has been hired to examine the fast food industry, in order to provide an industry analysis of the business environment, as this will give an insight of the industry’s current situation and recommend to our client of whether it will be a good market to enter. The following outline of the report will include a brief description of the industry, followed by the industry’s analysis that includes the macro environment demonstrated through a PEST analysis, the industry parameters, the competitive environment that is explained through Porter s five forces and group strategic mapping, followed by a conclusion and recommendations based on the industry analysis. The concept of fast food (also known as quick service restaurant) was introduced by America during the 1950’s and has widespread across the globe into a worldwide industry (Martin, Loudenback Pipia, 2016). Ever since fast food has been a popular trade, as it offers food that is prepared and served quickly towards consumers, besides being consider as tasty, filling, and affordable (Center for Young Women s Health, 2015). However fast food typically includes foods that often made out of cheap ingredients, including high fats in meat, refined grains, added sugars and other forms of added fats (Center for Young Women s Health, 2015). Fast food comes in a large variety of food types, however the classic option consists of a meal including a burger with a side of fries and a soft drink (Jacobs, 2014).Show MoreRelatedMarketing Plan For The Fast Food Industry Essay1570 Words   |  7 Pagesthat the development of the marketing plan supports the businesses to integrate the unique ele ments and attract the appropriate target audience. Moreover performing the market analysis, consumer behavior analysis and the environmental analysis mainly supports in maintaining the focus for strategic incorporation of the innovative marketing strategies and channels. RESEARCH STRUCTURE Therefore, the purpose of the particular report is to structure the comprehensive Marketing Plan, for the new healthyRead MoreUnntitle Essay1624 Words   |  7 PagesPROFESSOR: MIWA MERZ NAME: MINH BUI (008413691) MARKETING ENVIRONMENT ANALYSIS FAST FOOD INDUSTRY TABLE OF CONTENT I. Summary Part 1 II. Micro environment Description: A. Market B. Customers C. Competitors D. Distribution III. Macro environment Description: A. Demographic B. Economic C. Ecological D. Technology E. Political/Legal F. Cultural Part 2 IV. Additional Application of Core Marketing Concepts V. Appendix VI. Reference Read MoreEssay about Competition Among Fast Food Chains1639 Words   |  7 PagesCompetition Among Fast Food Chains MARKETING INFORMATION NEED FOR THE FAST FOOD INDUSTRY To begin with, for the fast food industry around the world, the leading fast food chains; marketing information is wrapped around from convenience location, changing preference, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From marketing perspective, LOCATION for the fast food service toRead MoreMarketing Plan For Domino s Pizza951 Words   |  4 Pagesinternaî€ onal well-known brand in fast food industry and it is among the largest pizza chain in United States of America, United Kingdom and other developing countries. Today there are over 8,700 Domino s Pizza stores in worldwide, employing over 145,000 team member and involving over 2,000 franchisees. 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After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonalds strategy into one of the five generic competitive strategie s. ANALYSIS The chief economic and business characteristics of the fast-food industry In 2003 sales for the U.S. consumer food-service market totaled approximately $408 billion. ForRead More Strategic Management of McDonalds Essay1134 Words   |  5 Pageseconomic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonalds strategy into one of the five generic competitive strategies. ANALYSIS The chief economic and business characteristics of the fast-food industry In 2003 sales for the U.S. consumer food-service market totaled approximately $408 billion. ForRead MoreFast Food Industry Research Proposal1593 Words   |  7 PagesResearch Proposal (Fast Food Industry) To study the attitude towards consumption of healthy food within the fast food industry Background We are a marketing research team of a fast food chain store. With increasing awareness about healthy food among the masses and with consumer preferences changing towards healthy food, we intend to launch a health food segment to cater to this need of the customers. We are also concerned about the pricing of the product that whether it should be priced same asRead MoreMcdonalds Case Analysis1362 Words   |  6 PagesMcDonalds Case Analysis The most important general environmental factors to be considered for the industry and McDonalds include its demographic, sociocultural, global, and physical environment segmentations. The demographic segment is important in terms of this industry because of the consumers that make up the fast-food industry. The demographic segment associated with McDonalds consists of a wide range of consumers with their new and improved menu that offers the success of the new dollar menuRead MoreMcdonald Business Environment906 Words   |  4 PagesIntroduction McDonald Corporation is the world’s largest chain of hamburger fast food restaurant. There are over 30,000 McDonald’s restaurants in more than 100 countries and served an average of 50 million customer daily. A McDonald restaurant is operated by either a franchisee or by the corporation itself. The very first McDonald was open in Singapore in 1979 and today there are over 120 McDonald restaurants across the island which served 1.2 million customers weekly. McDonald employs around 9