International Marketing Essay Example | Topics and Well Written Essays - 1000 words

International Marketing - Essay Example This is the reason why companies take aggressive selling efforts to stiffly compete with other firms offering similar product lines. Territorial and product line expansion are the two major strategies generally employed by firms to enhance sustainable economic growth. Goodwill Rapidly changing modern marketing trends are switching the business focus from profitability to goodwill believing that the market stature would automatically contribute to profit maximisation. According to Kamaruddin, Ibrahim, and Zain (2004), this concept helps firms aim to create an address for their products and attain a dominant position in the market. Modern marketers strongly believe that reputation would greatly assist the firm to survive the intense market competition. Standard of living By offering quality products and services at affordable rates, modern marketers also aim at the improving people’s standard of living which in turn may add value to their firms’ good will. Nowadays, firms include a wide variety of corporate responsibility programmes in their marketing plan so as to improve the living standards of people and hence to achieve customer loyalty. Global marketing is defined as â€Å"marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives† (Strategic: Web Marketing Group, 2010) . Hence, the above identified marketing goals are relevant to global marketing. While dealing with global marketing, the only difference is that a firm operates on a global scale instead of focusing on a niche market. Therefore, the basic goals of marketing remain the same no... This essay focuses on the marketing goals and strategies that can be simply defined as the predetermined statements of desired or anticipated outcomes, which are expected from a firm’s marketing plan. Generally, every firm sets broader goals that represent simple statements of what will be attained within the stipulated period of time. The marketing goal works as a strategic tool to manage the development of objectives and to suggest the direction regarding the decisions on resource allocation. This essay describes the basic goals of marketing and explores two distinct global marketing strategies that are available today for companies. The marketing goals greatly assist a seller to identify potential market segments where people are most likely to express interests in his products or services. Some of the basic goals of marketing are described in the essay by the researcher. Then, the essay describes how every firm chooses and implements a specific global marketing strategy by taking into account a range of factors including its nature, size, and vision. There are mainly two types of global marketing strategies available to companies and analyzed in the essay - multi-domestic strategy and global strategy. Evidently, the process of marketing involves an array of well defined fundamental goals, which assist a seller to plan his day to day operations systematically. These fundamental goals of marketing and multi-domestic approach and global strategies are relevant for today's global marketing.

Take home exam. 3 cases not to be more then 6 total pages Essay

Take home exam. 3 cases not to be more then 6 total pages - Essay Example 10 (par. 1)2, of the Constitution.3 The Court’s majority opinion (delivered by Chief Justice Taney) found for the defendants (Warren Bridge proprietors). After first citing the relevant language in Court’s prior holding in Satterlee v. Matthewson (27 U.S. 380, 1829)—â€Å"If the State law is said to be retrospective, be it so. But retrospective laws which do not impair the obligation of contracts or partake of the character of ex post facto laws are not condemned or forbidden by any part of the instrument [Constitution of the United States] (Id., at 413)†Ã¢â‚¬â€and admitting quite candidly that the free passage character of the Warren Bridge had rendered the Charles River Bridge franchise of no value, stated that nonetheless the complainants’ saw â€Å"None of the faculties or franchises granted to that corporation †¦ revoked by the Legislature, and its right to take tolls granted by the charter remains unaltered [36 U.S. 430, at 549].† Of greater import than the specifics of the case in question was the thinking of the Court on the implications of a decision in favor of the complainants. Chief Justice Taney addressed these in a series of rhetorical questions and answers. â€Å"And what would be the fruits of this doctrine of implied contracts on the part of the states and of property in a line of travel by a corporation if it were now sanctioned by the Court? To what results would it lead us to? If it is to be found in the charter to this bridge, the same process of reasoning must discover it in the various acts which have been passed within the last forty years for turnpike companies. And what is to be the extent of the privileges of exclusion on the different sides of the road†¦ The millions of property which have been invested in railroads and canals upon lines of travel will be put in jeopardy [Id., at 552].† Justice Story argued in dissent. While he detailed a number of points at